Some days back when Bangalore thrashed Mumbai in IPL, we were discussing the marketing genius of Kingfisher. While all others have given some silly names to their teams, Mr. Mallya has literally branded his team. This post details my experience with Kingfisher Airlines.
Some days back I flew Kingfisher from Mumbai to Cal for the convocation. Today, they sent me this nice envelope which makes me a member of King Club- their frequent flyer program. The presentation of the 'goodie bag' is superb, with 3 credit card like Membership cards, special travel badges, slick magazine about benefits in typical style, a personal message from the most flamboyant Indian to his 'personal guest'.
All said and done, Kingfisher are kings at customer service. Literal red carpet treatment to even the economy class fliers, excellent in flight service, good customer relationships, very good call centers, they are truly India's only 5 star airline! I would certainly encourage all my friends to Fly Kingfisher, you won't be disappointed for sure!
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